Hard hat  Our VISION is for a safer future; free from fatal or life-changing unintentional injury and harm, with protective and educated communities inspired by a passion for safety.
 crutches  Our PURPOSE is to advance safety learning, stop accident and save lives – so no one has to learn safety by accident
 Hand shake  We’re committed to change through positive engagement – this is our BRAND PROMISE
 house fire Our ultimate MISSION is to reduce home and road accidents and support community safety